Comparison · Smartlinker vs paid ads
Before paying for clicks, use the shares you already get.
When your video gets shared, that traffic is free. Smartlinker sends it to your store. Ads reach new people, but every click is paid for.
From video to product
Same follower, same video. See how many steps each option takes.
- 1You build the ad and targeting
- 2You pay per thousand views or click
- 3The person taps the ad
- 4Lands on your page
- 1Taps Share on the video
- 2Picks Smartlinker
ads: 4 steps. Smartlinker: 2 taps.
TikTok Ads and Meta Ads (Instagram and Facebook) charge for impressions or clicks, with daily minimum budgets.
Head to head
- Cost per visitSmartlinker$0 per click: traffic comes from sharespaid adsYou pay for every impression or click
- Minimum budgetSmartlinkerFree plan; Pro $9/mopaid adsTikTok: over $50/day per campaign and $20/day per ad group
- Cost per thousand impressions (2026 median)SmartlinkerNot applicablepaid adsTikTok $4.08 · Meta $15.06
- Reaches new peopleSmartlinkerThrough your followers’ sharespaid adsInterest targeting
- The share counts for the algorithmSmartlinkerpaid adsIt's paid reach
- Stats per videoSmartlinkerpaid adsPer ad
What paid ads does well
- Immediate reach with people who don’t know you yet.
- Targeting by interests, age and location.
Use them together
Use ads to reach new people and Smartlinker so the organic traffic from your videos isn’t lost. Squeeze the free traffic first; then scale with paid.
FAQ
What is the minimum to advertise on TikTok?
According to TikTok Ads help, the daily budget must be more than $50 per campaign and $20 per ad group. A single ad group for 30 days is at least $600.
Does Smartlinker replace ads?
No. Ads buy new reach; Smartlinker makes the most of the reach your videos already get. They work best together.
Give every video its own destination
Create your free account and connect your first video in minutes.
Start for freeThird-party data checked on September 26, 2026. Sources: TikTok Ads — Budget · Triple Whale — TikTok benchmarks (Aug 2026) · Triple Whale — Facebook ads benchmarks (Aug 2026)
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