Comparison · Smartlinker vs Stan Store
Stan sells. Smartlinker gets every video to the sale.
Your Stan store lives in the bio. With Smartlinker the course video goes straight to that course page.
From video to product
Same follower, same video. See how many steps each option takes.
- 1Leaves the video and opens your profile
- 2Taps the link in your bio
- 3Looks for the product on the list
- 4Taps the right link
- 1Taps Share on the video
- 2Picks Smartlinker
Stan Store: 4 taps. Smartlinker: 2 taps.
Stan Store is a mobile storefront in your bio for digital products, courses and bookings.
Head to head
- Its own destination for every videoSmartlinkerEach video goes to its productStan StoreOne store for every video
- Taps from video to productSmartlinker2, without leaving the videoStan Store4+
- Works without a link in bioSmartlinkerUses the Share buttonStan StoreRelies on the profile link
- Stats per videoSmartlinkerVisits per postStan StoreStore analytics
- The share counts for the algorithmSmartlinkerUses the native ShareStan StoreThe tap goes to the profile
- Free planSmartlinkerStan Store14-day trial
- Paid plan pricesSmartlinkerFree · Pro $9/mo · Business $49/moStan StoreCreator $29 · Creator Pro $99 per month
- Built-in store and checkoutSmartlinkerLeads to your existing storeStan StoreNo Stan fee (payment processor applies)
What Stan Store does well
- Selling courses, digital products and bookings on mobile.
- No platform fee on sales.
Use them together
Use Stan as the store and Smartlinker as the door: each video leads to its Stan product.
FAQ
Can I keep using Stan?
Yes. Many creators keep Stan in their bio for the profile and use Smartlinker so each video goes straight to its product. You can even set a Stan page as a video's destination.
Do I need a link in bio to use Smartlinker?
No. Smartlinker works from each video's Share button. According to Later's guide, TikTok only shows a clickable profile link for business accounts with more than 1,000 followers, so with Smartlinker you can send traffic from your very first video.
Give every video its own destination
Create your free account and connect your first video in minutes.
Start for freeThird-party data checked on September 26, 2026. Sources: Stan — Pricing (updated Jul 22, 2026)
Other company and product names are trademarks of their respective owners and are used for reference only. Smartlinker is not affiliated with them. Prices and features may change; check their official sites.