Comparison · Smartlinker vs Linktree

Linktree organizes your links. Smartlinker sends people to each one from its video.

With Linktree your follower goes to your profile and picks from a list. With Smartlinker, the video they are watching takes them straight to its product.

From video to product

Same follower, same video. See how many steps each option takes.

Your follower with Linktree
  1. 1Leaves the video and opens your profile
  2. 2Taps the link in your bio
  3. 3Looks for the product on the list
  4. 4Taps the right link
Still searching…
Your follower with Smartlinker
  1. 1Taps Share on the video
  2. 2Picks Smartlinker
Still searching…

Linktree: 4 taps. Smartlinker: 2 taps.

Linktree is a link-in-bio page with a store, affiliate tools and Instagram auto-DMs.

Head to head

  • Its own destination for every video
    SmartlinkerEach video goes to its product
    LinktreeOnly on Instagram, via DM when someone comments a keyword
  • Taps from video to product
    Smartlinker2, without leaving the video
    Linktree4+
  • Works without a link in bio
    SmartlinkerUses the Share button
    LinktreeRelies on the profile link
  • Stats per video
    SmartlinkerVisits per post
    LinktreePage analytics (basic from Starter)
  • The share counts for the algorithm
    SmartlinkerUses the native Share
    LinktreeThe tap goes to the profile
  • Free plan
    Smartlinker
    Linktree
  • Paid plan prices
    SmartlinkerFree · Pro $9/mo · Business $49/mo
    LinktreeVaries by region; in euros: €6, €13 and €32 per month
  • Fee on digital product sales
    SmartlinkerNo fee: it doesn't process payments
    Linktree12% Free · 9% Starter and Pro · 0% Premium

What Linktree does well

  • A well-known link page that is easy to set up.
  • Built-in store and digital products.
  • Instagram auto-DMs.

Use them together

Keep your Linktree in your bio and use Smartlinker on every video. If you sell on Linktree, set that product link as the video’s destination.

FAQ

Can I keep using Linktree?

Yes. Many creators keep Linktree in their bio for the profile and use Smartlinker so each video goes straight to its product. You can even set a Linktree page as a video's destination.

Do I need a link in bio to use Smartlinker?

No. Smartlinker works from each video's Share button. According to Later's guide, TikTok only shows a clickable profile link for business accounts with more than 1,000 followers, so with Smartlinker you can send traffic from your very first video.

Give every video its own destination

Create your free account and connect your first video in minutes.

Start for free

Third-party data checked on September 26, 2026. Sources: Linktree — Pricing · Linktree — Transaction and processing fees · Linktree — Instagram auto DMs

Other company and product names are trademarks of their respective owners and are used for reference only. Smartlinker is not affiliated with them. Prices and features may change; check their official sites.