Comparison · Smartlinker vs Later Link in Bio
Later puts a link on each post. Smartlinker opens it from the video.
It’s the closest thing to Smartlinker, with one key difference: on Later the follower leaves the video, opens your bio and looks for the thumbnail.
From video to product
Same follower, same video. See how many steps each option takes.
- 1Leaves the video and opens your profile
- 2Taps the link in your bio
- 3Opens the TikTok tab
- 4Finds the video's thumbnail
- 5Taps to go to the link
- 1Taps Share on the video
- 2Picks Smartlinker
Later Link in Bio: 5 taps. Smartlinker: 2 taps.
Later Link in Bio (Linkin.bio) is the link page of the Later social scheduler; it shows your posts as thumbnails with their own link.
Head to head
- Its own destination for every videoSmartlinkerEach video goes to its productLater Link in BioYes, but from the bio page
- Taps from video to productSmartlinker2, without leaving the videoLater Link in Bio4–5
- Works without a link in bioSmartlinkerUses the Share buttonLater Link in BioRelies on the profile link
- Stats per videoSmartlinkerVisits per postLater Link in BioClicks from its bio page
- The share counts for the algorithmSmartlinkerUses the native ShareLater Link in BioThe tap goes to the profile
- Free planSmartlinkerLater Link in BioFree Link in Bio
- Paid plan pricesSmartlinkerFree · Pro $9/mo · Business $49/moLater Link in BioScheduler: Starter $25 · Growth $50 · Scale $110 per month
- Post schedulingSmartlinkerLater Link in BioIts core product
What Later Link in Bio does well
- A link per post inside its bio page.
- Scheduling across several networks.
Use them together
Schedule with Later and keep its page in your bio; with Smartlinker, viewers reach the product without hunting for the thumbnail.
FAQ
Can I keep using Later?
Yes. Many creators keep Later in their bio for the profile and use Smartlinker so each video goes straight to its product. You can even set a Later page as a video's destination.
Do I need a link in bio to use Smartlinker?
No. Smartlinker works from each video's Share button. According to Later's guide, TikTok only shows a clickable profile link for business accounts with more than 1,000 followers, so with Smartlinker you can send traffic from your very first video.
Give every video its own destination
Create your free account and connect your first video in minutes.
Start for freeThird-party data checked on September 26, 2026. Sources: Later — Link in Bio for TikTok · Later — Pricing · Later — Link in Bio
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