Comparison · Smartlinker vs link in bio
A link in bio makes your fan leave the video.
One link for all your videos means searching. Smartlinker gives each video its own destination and opens it from the Share button.
From video to product
Same follower, same video. See how many steps each option takes.
- 1Leaves the video and opens your profile
- 2Taps the link in your bio
- 3Looks for the product on the list
- 4Taps the right link
- 1Taps Share on the video
- 2Picks Smartlinker
link in bio: 4 taps. Smartlinker: 2 taps.
A "link in bio" page gathers all your links in one place, opened from your profile.
Head to head
- Its own destination for every videoSmartlinkerEach video goes to its productlink in bioOne link for every video
- Taps from video to productSmartlinker2, without leaving the videolink in bio4+
- Works without a link in bioSmartlinkerUses the Share buttonlink in bioRelies on the profile link
- Stats per videoSmartlinkerVisits per postlink in bioClicks per link on the page
- The share counts for the algorithmSmartlinkerUses the native Sharelink in bioThe tap goes to the profile
- A page with all your linksSmartlinkerGoes direct, no middle pagelink in bioIt's the main purpose
What link in bio does well
- One fixed place with all your links and socials.
- Many include a store, payments or email capture.
Use them together
Keep your link in bio for profile visitors and use Smartlinker so each video leads to its product without searching.
FAQ
Do I need a link in bio to use Smartlinker?
No. Smartlinker works from each video's Share button. According to Later's guide, TikTok only shows a clickable profile link for business accounts with more than 1,000 followers, so with Smartlinker you can send traffic from your very first video.
Why does the number of taps matter?
Every extra step is a chance for your follower to get distracted and go back to the feed. With Smartlinker they never leave the video or search a list.
Can I keep using your link in bio?
Yes. Many creators keep your link in bio in their bio for the profile and use Smartlinker so each video goes straight to its product. You can even set a your link in bio page as a video's destination.
Give every video its own destination
Create your free account and connect your first video in minutes.
Start for freeThird-party data checked on September 26, 2026. Sources: Later — Get Started with Link in Bio for TikTok
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